We are still buzzing from last week’s Confex Bonanza. If you missed our daily posts due to (well, actually there’s no excuse!) Have no fear, The Fair is here! Below is a mini catch up of Rob’s Eventice experience to ease the pain!
The Fair was co-cordially invited by ESF Recruitment to take part in this year’s Eventice competition which sees young hopefuls battle it out over the coveted title. The Eventice contest aims to discover and develop the next generation of event industry talent. Similar to the BBC’s The Apprentice but without the reality TV wannabes, bickering and ‘Syed’ egos!
The Fair’s very own Lord Sugar (Rob Dudley,) spent the afternoon at International Confex, navigating participants through a stream of extraneous tasks and briefs that would have Nick Holzsherr in a cold sweat!
It was survival of fittest, the best of the best, the King (or Queen) of the Jungle! Participants were put through their paces, paired into two and were given this challenging brief;
- THE BRAND: Amazon Kindle.
- THE CONCEPT: Kindle wanted to take 50 journalists to a European destination to showcase their new device.
- THE DESTINATION: Within 4 hrs of London.
- THE VENUE: Have a high level of quality and service!
The participants then had to visit a selected number of important destination stands (Austria, Norway, Turkey, etc,) and gather whatever information they thought pertinent within four minutes. Contestants then had to choose a location and develop a presentation about why they had chosen that specific location.
‘Lord’ Dudley shadowed three of the pairs as they spoke to the stands and took notes on their approach, rapport, insight and fed back to the judges who were industry royalty. Nail – biting stuff!
The winners were Mike Hughes, from Cardiff Metropolitan University and James Boardman, studying at Leeds Metropolitan University, who, in a fantastic twist of fate were offered two jobs with AV company Blitz. The only female winner Gabrielle Khaled, was also offered a job by George P Johnson, a great opportunity in such tough times when graduate jobs are scarce.
So there you have it! The Eventice 2013! We’re quietly sad that it’s over for this year, it was great fun! For more information on the latest happenings at The Fair HQ and beyond, check out our Twitter page!